"I AM" Hoodie

This hoodie is a reminder you wear. Not a mantra you repeat. An identity you embody.

“I AM” is the beginning of everything every belief, every habit, every future version of you. This piece is designed to anchor you back into that truth. Heavyweight, soft, and grounding, it wraps your body the way aligned thoughts wrap your reality: gently, consistently, and powerfully.

The oversized silhouette invites ease room to breathe, move, and become. A bold back statement paired with a subtle front mark keeps the message intentional, never performative. The double-layer hood sits close to the neck, creating a cocooned, held feeling perfect for journaling sessions, morning resets, creative flow, or quiet moments where you choose who you’re being next.

This is the layer you reach for when you’re recalibrating your self-concept. When you’re speaking life over yourself even silently. When you remember that every transformation starts with two words.

I AM.

Product features

• Double-layer hood (no drawstrings) for a clean, elevated, grounded feel

• 1x1 ribbed cuffs and waistband for stretch, structure, and longevity

• Durable double-needle stitching designed for everyday wear

• Heavyweight 80% cotton / 20% polyester (10 oz / yd²)

• Oversized fit with a tear-away label for all-day comfort

Care instructions

• Machine wash cold (max 30°C / 90°F), gentle cycle

• Non-chlorine bleach as needed

• Tumble dry low

• Iron, steam, or dry on low heat

• Do not dry clean